Sunday, 1 September 2019

Types of Content to Post and Promote on Popular Social Media Channels

We all know that it's important to regularly share content on different social media channels.

But, are you aware of what type of content should be posted on which channel? 

If not, you are in the right place!

I have it sorted all out for you, memorize it, and apply for your social media success.
What to share on Popular Social Media Channels

Love and Live, Neha Agrawal

Saturday, 15 June 2019

Top 10 Benefits of Digital Marketing

Top-10-Benefits-of-Digital-Marketing-The Agrawal Neha Blog

The marketplace is becoming increasingly digital as the technology continues to evolve. The benefits of digital marketing are becoming more prevalent each day with more and more consumers researching and buying products online. According to Forbes, 82% of consumers conduct research online, whereas, as per Tech Crunch, 79% of the people shop online.

So how do you reach these consumers?

Through digital marketing!

More and more small businesses are implementing digital marketing to cost-effectively reach and engage their target consumers online, and as per the reports, the digital marketing spend is projected to rise to about $332 billion by 2021 in US alone.

Check out top 10 ways your business can take advantage of digital marketing.

1. Digital Marketing Is the Most Powerful Form of Marketing

Digital marketing has the potential to transform the way you reach and engage your customers. Here are some real examples of how digital marketing helped businesses just like yours:

  • An eCommerce company witnessed increase in their sales by 500% over a 3-month period using social media
  • Another jewelry company, was able to reach its audience for less than $1 per engagement in a year, increasing foot traffic and leading to real conversions

2. Digital Marketing Is the Most Cost-effective Way to Market Your Business

One of the most important benefits of digital marketing is its cost-effectiveness, as it provides a level playing field to small businesses with limited budgets who can otherwise never compete with larger businesses for ad space.

While traditional marketing often involves hidden costs, the only cost to digital marketing is time. SEO, content, and social media engagement take time to perform. However, digital marketing methods like social media advertising, pay-per-click, display, etc. can be used to produce quicker results.

3. Digital Marketing Is the Most Measurable Form of Marketing

The only way to know if your marketing is working for sure is by measuring your success over time. While it can be difficult to track the success of a traditional marketing campaign like a radio advertisement or mailer, every digital marketing method you use is measurable.

Digital analytics helps you determine whether your marketing is working or not, and adjust your future campaigns accordingly.

For instance, let’s say that you want to create a social media marketing campaign for a new product. You’ve decided to publish a series of social media posts over a two-week period. With social media analytics, you can see which posts were more popular and drive conversions. You can then use this insight to try to reproduce this success with future campaigns.

Digital marketing analytics allows you to more effectively use your resources and allocate your marketing budget. Since you are no longer guessing about what’s working and what isn’t, you can reduce pointless expenses and focus on the strategies most likely to work.

4. One of The Greatest Benefits of Digital Marketing Is That It Allows You to Target Your Ideal Buyers

When you purchase billboard space or place an ad in a magazine, you’re taking a shot in the dark that this messaging will reach its intended audience. Though you can increase success with traditional marketing, it’s not as targeted as digital marketing.

With digital marketing (SEO), you can ensure that your content is reaching the right consumers who are searching for topics relevant to your business online. While pay-per-click, display, and social media advertising enables you to target those who are most likely to be interested in your products or services based on demographic information and general characteristics.

By improving targeting, you can work to get more for your marketing budget and resources. With digital marketing, you no longer have to worry that you are spending money on ads that won’t reach likely audience.

5. Most People Are Starting Their Journey Online

Think about how often you turn to Google or another search engine to find the information you need. Your customers are no different when they start to research the products or services that can help them solve their biggest problems.

In fact, according to Vimeo, 93% of online experiences start with a search engine. Before consumers even know what product or service they need, they are going to the search engines to look for answers to their questions and to learn more about their challenges.

This presents a great opportunity for small businesses to connect with potential customers and educate them during the beginning stages of the buyer’s journey. By creating SEO content, you can improve your visibility online and reach customers when it matters most.

6. Your Customers Are on Social Media, and Digital Marketing Helps You Reach Them

No matter what industry your business is in, there’s a good chance that your buyers are spending their time on social media channels like Facebook or Twitter. According to eMarketer, 2.34 billion people use social media platforms regularly.

Digital marketing helps you reach these engaged consumers. Not only are you able to publish and promote unique content on these social sites, but you’re also able to reach consumers through advertising. Social media platforms like Facebook offer targeting options to reach consumers who are likely to be interested in your products / services. It also allows you to have one-on-one conversations in real-time and gain valuable insight into your brand, something which traditional marketing doesn’t allow.

7. Reach Qualified Buyers Online with the Help of SEO and local SEO

SEO allows you to optimize your site content for the search engines and reach more buyers online by using relevant keywords that describe your product or services in an apt manner, helping you bring more targeted traffic to your site, and increase conversions over time.

SEO isn’t just for national businesses. Many consumers search for local companies online, which eventually leads to purchase. In fact, according to Google, 28% of searches result in a purchase. Local SEO means optimizing your site for local search results, can is an extremely valuable digital marketing tool for businesses operating in specific geographic locations, such as brick-and-mortar stores, restaurants, and other service-based business.

8. Digital Marketing Helps You Connect with Mobile Customers

Yet another one of the many benefits of digital marketing is that it allows you to connect with consumers already browsing and consuming content on mobile devices. More than half of all online users access web from a mobile device, and digital marketing can help you target those people.

9. You Can Easily and Quickly Adapt Your Strategy for Best Results

With traditional marketing like television or newspaper ads, you have to wait until after the campaign is complete to see the results. While traditional marketing methods may require you to wait weeks or even months to determine which strategies are working, digital marketing allows you to view the real-time results of your campaigns and adapt your methods to improve results as you go.

With website analytics, you can view the number of visitors that come to your site, look which pages they are visiting, time they are spending on each page. You can also see which the peak site traffic days and times are as well as track conversion rates across the site. All this information offers important insights that can help you improve your campaigns over time.

10. Digital Marketing Levels the Playing Field, Allowing Your Business to Be More Competitive

It’s often difficult for small businesses to compete with their larger counterparts due to a limited budget and resources. However, digital marketing levels this playing field by allowing smaller brands to take bigger brands head-on.

Traditional marketing like print advertising is expensive and requires big budget, however, digital marketing is more affordable, and allows all kinds of businesses to gain exposure nationally or internationally. If your business is not limited to a specific location, you can use digital marketing to reach your target audience across the globe. This allows small businesses to find new audiences for their products and services.

How to Take Advantage of the Benefits of Digital Marketing?

As you can see, there are many benefits of digital marketing that can transform your business reach and engagement. Digital marketing is the best way to reach customers when they are most likely searching for brands just like yours.

Wondering, How to Get Started?

It’s important to have a sound digital marketing strategy in place before you start creating and distributing content or launch a digital ad campaign. Ensure your overall business goals align with your digital marketing goals, create customer avatars, determine which digital marketing strategies to use, and develop a plan for proper implementation and analytics.

Be tuned to get more updates on how you can better your digital marketing efforts. Write to me your specific questions and what topic would you like me to write on further.

Happy learning,
Neha Agrawal Singhal

Friday, 1 June 2018

3 Hottest Content Marketing Predictions for 2018 and beyond

Content marketing is ever-changing, and we are already half-way through the year 2018, so, without wasting any more time, let’s quickly unearth some important content marketing predictions which will help you reap the benefits in 2018 and beyond!
1.    Personalized Content Will Become a Necessity
You can no longer multicast same message to an entire list. Address specific user needs, preferences, and wants if you want your content to get noticed. Notice fellow writers - hyper-personalized content is the only way to draw more engagement and customer response and should be your top-most priority.
2.    Localized Marketing Strategies Will Flourish
Just like people prefer personalized messages, they are inclined towards more targeted and localized marketing campaigns rather than something which broadly applies to them.
3.    Influencer Marketing Will Continue to Yield Results
Many people prefer trying products recommended by their favorite influencers over the ones being advertised by random people. “Recommendations from people I know” is and will continue to be the hottest marketing trend this year and in 2019!

Adjust Your Content Marketing Strategy Now – 5 Tips That Have Worked for Me

It’s high time you respond to these content marketing trends to create an impact. Few things you should try are -
  • Create more targeted and specialized content
·         Create multiple pieces of different types of content in different formats for your marketing campaigns - articles, blog posts, case studies, whitepapers, infographics, pre-recorded videos, podcasts, etc.
·         Try Live video for better engagement
·         Try IoT enabled devices to distribute free content – Google Alexa or Amazon Smart Home
·         Follow the buyer’s journey to created customized ad campaigns and targeted ads
I firmly believe that all content creators are marketers, and if you want to keep pace with your peers, deliver the best ROI, and avoid getting lost in the crowd of other content marketers, you need to act now.

These tips have worked wonders for me, hope it does the same for you. Give it a shot and let me know what you think of these tips.
Happy Blogging!

Love and live,
Neha Agrawal

About the Author: A wordsmith and a storyteller who fell in love with information technology and did masters in computer applications, only to go back to her first love, writing! She is among the privileged few who know how to think and ink; loves her craft only second to her lovely daughter. Her friends and family love her funny side, which acquaintances seldom get to witness.

Monday, 1 January 2018

Happy New Year 2018!

happy new year 2018- agrawal-neha-blog
New year is the time to reflect upon the year gone by and plan for a fresh start. Take a leaf out of the wonderful Oscar speech by Mathew McConaughey to make 2018 count -

·         Something to Look Up to                 – being thankful always for the opportunity before you each day
·         Something to Look forward to          – your family who give you the courage and significance
·         Someone to Chase                          – “You” – ‘cos there is always room for improvement

Look forward to hearing from you and making 2018 special for you!

Love and Live,
Neha Agrawal Singhal

Wednesday, 15 November 2017

English Vinglish Haye Rabba

English Vinglish Haye Rabba - The Neha Agrawal Blog
Though born and brought up in humble India, we all consider ourselves as the first cousins of Americans. Our face beams with joy and chest fill with proud if we are able to speak fluent English. It seems to have become our primary language, where a person communicating in regional dialect is seen and considered dumb.

I have seen people making a sorry face and giving an agonizing look as soon as they hear that the person standing next to them doesn’t know English. “Arrey tumhe English nahi aati?” is the most innocent question people ask, as not knowing English is some crime.

I agree that English is no longer the third world language, and we all (including me) use it daily; but why impart it such a coveted status? And more importantly, why disgrace others who are not that familiar with it?

Most of us don’t know Mandarin, Greek, French or Spanish. We don’t consider ourselves stupid or ignorant about this fact but show attitude to non-English speakers. My problem is not with the English language, or its special status (It is earning me bread and butter), my problem is with the way we look at others who can’t speak, read or write this language.

The purpose of any language is to let people express their feelings, and communicate with each other. We need to respect the fact that a person is capable of expressing himself/herself, else everything should be secondary. One should not be shy to accept if he/she doesn’t know any particular language; and this will happen only when we start giving respect to people irrespective of their region, culture or language.

Many foreign languages including English have been derived from Sanskrit and Devnagiri, and we all should be proud of it. We should also take a lesson or two from China and Japan who prefer their national language over English, and are making others learn Mandarin and Japanese.

I get amazed by the fact that most of the people I have met in South India know 3-4 languages, excluding English. Trust me; it’s not less an achievement, as I can manage to speak and read only two. There is no age and limit to learning, and I strongly advocate that we should learn as many foreign languages as possible. However, we should also make it a point not to disown our mother tongue in the quest for any other language.

I have seen many instances of children speaking fluent English, but not knowing how to communicate in their native language. Language is a part of our identity and culture; showing it our back will not only harm community at large but also deprive our younger generations of their rich cultural heritage.

Let’s pledge that we won’t let our languages die a miserable death and pay the same respect to every individual irrespective of their color, religion, region, culture, and language.
Read my post originally published in  
Live and love,
Neha Agrawal

Thursday, 2 November 2017

4G Technology In a Nutshell


Telecommunications standards are constantly evolving to feed the public hunger of getting more content delivered to their portable mobile devices in the shortest possible time. Gone are the days when PC, laptop, and mobile phone owners were satisfied with the download speeds of 3.6 to 7.2 Mbps, connecting to the 3rd generation of mobile telecommunications networking technology. Anywhere, anytime is the buzzword these days, with people demanding browsing experience akin to their work environment, albeit on a larger scale, and that too, integrated to their desktops and mobile devices. 

What is 4G?

Fourth Generation Mobile System or 4G, the successor of 3G, 2G, and 1G mobile technologies ably caters to this demand. It empowers users with “always on” secure broadband access to streamed multimedia, voice calls, and data on their smartphones, laptops, netbooks, and other devices at an unbelievable 100 Mbps speed which goes up to 1 Gbps when stationary! 4G has incredibly revolutionized the way people access internet by drastically lowering the cost of voice calls and bringing a huge leap in terms of download speed at relatively lesser bandwidth. 

4G - History of its Evolution

Why opt for 4G?

·         Faster internet access to both stationary and mobile users
·         Higher bit rates and bandwidths
·         VoLTE (Voice over LTE) along with 4G has considerably brought down the call and data prices, providing low cost-per-bit
·         Scalability and service portability
·         Interactive multimedia, video streaming, teleconferencing, VoIP, and wireless internet support
·         Enhanced gaming, chat, and location services
·         Efficient integration with cellular technologies
·         Mobility and service portability
·         Better scheduling and spectral efficiency
·         Interoperability with existing wireless standards
These are just a handful of benefits that 4G, a miracle in the field of communication technology offers. The features and applications of 4G are aplenty, and that’s the reason behind the popularity and worldwide acceptance of this spectrum.

Road Ahead

The plan is to create a secure and robust infrastructure model that allows smooth functioning of applications and devices interlinked with 4G, and scalable enough to successfully migrate to 5G when it rolls out in the year 2020.

Happy Blogging!

Love and live,
Neha Agrawal

About the Author: A wordsmith and a storyteller who fell in love with information technology and did masters in computer applications, only to go back to her first love, writing! She is among the privileged few who know how to think and ink; loves her craft only second to her lovely daughter. Her friends and family love her funny side, which acquaintances seldom get to witness.

Thursday, 26 October 2017

15 Tips to Write Persuasive Web Content That Always Works

Why is it that in the sea of content, some web pages hit the bulls eye while some fail to make a mark?

Writing a persuasive content is not as easy as it seems. There are many things that web content writers should keep in mind to create flawless and impressionable web content that delivers. This post provides 15 web content writing tips that can help you fix your web content strategy, and give it a new lease of life.

1.    Focus on Keyword Research
There are no takers for content which does not rank! Writing an informative web content is worthless if can’t find any audience. Web content has no life without a well-executed SEO strategy, so before you plunge into writing web content, focus on keywords which can help you rank and get noticed.

2.    Avoid Keyword Stuffing
Adding multiple keywords in a line just for the sake of SEO is not going to fetch you any goodies, rather it will make your content look fake and unpolished. Smartly add keywords if it logically goes with your content flow. If the reader can spot a word put randomly in a well-meaning sentence, you have lost your plot!

3.    There is No Substitute for Credible and Exhaustive Research
The amount of research put into writing, differentiates a page from good to bad. Readers are smart enough to analyze content quality with just a glance, so, it’s better to put your best foot forward if you want to create a lasting impression. Personal tip – I give 65% of my time to research and 35% to writing, and trust me, it works!

4.    When in Doubt, Look it Up
Giving incorrect and unverified information in your content is a crime. Whether it is checking word context, spelling, grammar, or usage, if you are not sure, look it up. It’s always better to know your follies first-hand and correcting them right there, rather than making a fool of yourself.

5.    Pay Utmost Importance to the Beginning and the End
Visitors don’t read each and every line they see on the page online. They read the introduction, and if it’s good enough, glance through the content body, and finally read the CTA. Like a good movie, beginning and end is what defines the content, if you go wrong here, rest seldom matters! So, pay great attention to these parts.

6.    Mind the Content Flow
Aristotle’s quote seems perfect for a well-thought out content strategy - “the whole is greater than the sum of its parts." The key to writing an interesting piece of web content is to ensure that all different smaller pieces of your narrative combine effortlessly into a bigger piece to form a cohesive story.

7.    Let Go the Style Guides At Times
Style guides keep evolving with time, and it’s important to use “popularly accepted words and phrases” rather than the ones mentioned in the style guides, so that your web content doesn’t look jaded

8.    Use Simple and Easy-to-understand Words and Phrases
Calling Banana a sweet yellow elongated fruit which comes in various sizes doesn’t always make you sound intelligent! Overtly using words straight out of the Thesaurus will prove you have a good vocab, and perhaps an MBA, but may not hold your reader’s attention in the long run. Don’t write to showcase what all you know, but to explain what others should know!

9.    Write What Your Audience Expects You to Write, but Occasionally Surprise Them
Each writer has a style which becomes synonymous with their identity, and makes people coming back for more, each single time. It is, therefore, natural to fulfill your clients’ expectations and write for them, but, once in a while, experiment. Surprise your loyal audience with something that sweeps them off their feet. It not only will help you hone your craft but may encourage you to discover and master a new style.

10.Brevity is the Key When it Comes to Web Content Writing
The sooner you realize that online visitors won’t READ each line you write, the more you will appreciate brevity! Your audience will parse your web content, so WRITE FOR SCANNERS.

11.Establish Yourself As a Thought Leader
In an age where everyone is producing Zettabytes of content, it’s important to have a distinctive, sensible voice, else your hard work will be lost in the sea of overflowing content. Speak when you have something new to offer, and speak with facts to establish your domain authority.

12.Stay Away from Crutch Words
Overtly using fillers reflect poorly on your language skills and can ruin your web content. Know which 15 crutch words can ruin your well-framed sentences.

13.Always Cite Your References
Plagiarism is a formidable sin. It’s not cool, period. You need to give credit to get credit. Citing references is not only morally and legally right, but providing source also increases your credibility as a writer, so ALWAYS add references at the end of your page.

14.Interlink Intelligently
Intelligent Interlinking can help you make your content user-friendly and informative. It’s also an excellent way to promote related articles, and add years to your content and prevent it from turning it into an orphan. You can try these handy tips to extend your content’s lifespan & get rid of orphan content.

15.Spare a Day Between Writing and Publishing
You are so convinced about your thoughts and content that you are most likely to ignore errors while writing, so, sparing a day between writing and publishing is a boon for writers. It helps you review your content objectively and find errors (if any).

Apart from being persuasive, it’s also very important to create user-friendly web content. Read 5 Rules to Create User-friendly Web Content that Delivers. These are time-tested tips which have helped me over the years, and I genuinely believe can be of great help if you want to improve your content strategy.

Happy Blogging!

Love and live,
Neha Agrawal

About the Author: A wordsmith and a storyteller who fell in love with information technology and did masters in computer applications, only to go back to her first love, writing! She is among the privileged few who know how to think and ink; loves her craft only second to her lovely daughter. Her friends and family love her funny side, which acquaintances seldom get to witness.