Showing posts with label web content writing. Show all posts
Showing posts with label web content writing. Show all posts

Thursday, 26 October 2017

15 Tips to Write Persuasive Web Content That Always Works

Why is it that in the sea of content, some web pages hit the bulls eye while some fail to make a mark?

Writing a persuasive content is not as easy as it seems. There are many things that web content writers should keep in mind to create flawless and impressionable web content that delivers. This post provides 15 web content writing tips that can help you fix your web content strategy, and give it a new lease of life.

1.    Focus on Keyword Research
There are no takers for content which does not rank! Writing an informative web content is worthless if can’t find any audience. Web content has no life without a well-executed SEO strategy, so before you plunge into writing web content, focus on keywords which can help you rank and get noticed.

2.    Avoid Keyword Stuffing
Adding multiple keywords in a line just for the sake of SEO is not going to fetch you any goodies, rather it will make your content look fake and unpolished. Smartly add keywords if it logically goes with your content flow. If the reader can spot a word put randomly in a well-meaning sentence, you have lost your plot!

3.    There is No Substitute for Credible and Exhaustive Research
The amount of research put into writing, differentiates a page from good to bad. Readers are smart enough to analyze content quality with just a glance, so, it’s better to put your best foot forward if you want to create a lasting impression. Personal tip – I give 65% of my time to research and 35% to writing, and trust me, it works!

4.    When in Doubt, Look it Up
Giving incorrect and unverified information in your content is a crime. Whether it is checking word context, spelling, grammar, or usage, if you are not sure, look it up. It’s always better to know your follies first-hand and correcting them right there, rather than making a fool of yourself.

5.    Pay Utmost Importance to the Beginning and the End
Visitors don’t read each and every line they see on the page online. They read the introduction, and if it’s good enough, glance through the content body, and finally read the CTA. Like a good movie, beginning and end is what defines the content, if you go wrong here, rest seldom matters! So, pay great attention to these parts.

6.    Mind the Content Flow
Aristotle’s quote seems perfect for a well-thought out content strategy - “the whole is greater than the sum of its parts." The key to writing an interesting piece of web content is to ensure that all different smaller pieces of your narrative combine effortlessly into a bigger piece to form a cohesive story.

7.    Let Go the Style Guides At Times
Style guides keep evolving with time, and it’s important to use “popularly accepted words and phrases” rather than the ones mentioned in the style guides, so that your web content doesn’t look jaded

8.    Use Simple and Easy-to-understand Words and Phrases
Calling Banana a sweet yellow elongated fruit which comes in various sizes doesn’t always make you sound intelligent! Overtly using words straight out of the Thesaurus will prove you have a good vocab, and perhaps an MBA, but may not hold your reader’s attention in the long run. Don’t write to showcase what all you know, but to explain what others should know!

9.    Write What Your Audience Expects You to Write, but Occasionally Surprise Them
Each writer has a style which becomes synonymous with their identity, and makes people coming back for more, each single time. It is, therefore, natural to fulfill your clients’ expectations and write for them, but, once in a while, experiment. Surprise your loyal audience with something that sweeps them off their feet. It not only will help you hone your craft but may encourage you to discover and master a new style.

10.Brevity is the Key When it Comes to Web Content Writing
The sooner you realize that online visitors won’t READ each line you write, the more you will appreciate brevity! Your audience will parse your web content, so WRITE FOR SCANNERS.

11.Establish Yourself As a Thought Leader
In an age where everyone is producing Zettabytes of content, it’s important to have a distinctive, sensible voice, else your hard work will be lost in the sea of overflowing content. Speak when you have something new to offer, and speak with facts to establish your domain authority.

12.Stay Away from Crutch Words
Overtly using fillers reflect poorly on your language skills and can ruin your web content. Know which 15 crutch words can ruin your well-framed sentences.

13.Always Cite Your References
Plagiarism is a formidable sin. It’s not cool, period. You need to give credit to get credit. Citing references is not only morally and legally right, but providing source also increases your credibility as a writer, so ALWAYS add references at the end of your page.

14.Interlink Intelligently
Intelligent Interlinking can help you make your content user-friendly and informative. It’s also an excellent way to promote related articles, and add years to your content and prevent it from turning it into an orphan. You can try these handy tips to extend your content’s lifespan & get rid of orphan content.

15.Spare a Day Between Writing and Publishing
You are so convinced about your thoughts and content that you are most likely to ignore errors while writing, so, sparing a day between writing and publishing is a boon for writers. It helps you review your content objectively and find errors (if any).

Apart from being persuasive, it’s also very important to create user-friendly web content. Read 5 Rules to Create User-friendly Web Content that Delivers. These are time-tested tips which have helped me over the years, and I genuinely believe can be of great help if you want to improve your content strategy.

Happy Blogging!

Love and live,
Neha Agrawal

About the Author: A wordsmith and a storyteller who fell in love with information technology and did masters in computer applications, only to go back to her first love, writing! She is among the privileged few who know how to think and ink; loves her craft only second to her lovely daughter. Her friends and family love her funny side, which acquaintances seldom get to witness. 

Tuesday, 5 September 2017

5 Rules to Create User-friendly Web Content that Delivers

When a web user lands on your website through organic search, he/she would be browsing through many websites simultaneously. So, you would have very less time at hand to captivate their interest and make them browse through your text. If you want your content to communicate your intended message and give you the desired ROI, but have been wondering how to achieve this feat, we have cracked the code for you.

Rules You Should Follow to Create User-friendly Web Content

1.    Most important information should stay on the top – Being a writer you would be tempted to go verbose, and feel like giving a detailed introduction and a build-up before actually diving into the topic. But, if this sound likes you, hold your guns right now. Web content writing is different from Academic writing, and it’s important to get to the point in the beginning itself; so that your readers remain interested. You can then tell readers that going forward they can expect other useful details (tips, details, related information, etc.). basically, follow the Inverted Pyramid Approach.

2. Know your audience – The key to writing effective content is knowing:

·         Who are you writing for?
·         What are their problems and areas of concern?
·    What would interest your audience more – a detailed technical know-how of the solution or just the fact that you have a solution (just explaining your process, advantages, and that you can provide a solution)
·   Whether you have the expertise and knowledge to impart value to your target audience through your content?

3.    Address the Pain Points of Your Audience -  Let your audience know in the beginning itself how your service can resolve their woes, or how your product can change the way they work. People are always looking for a solution, and if you can address their problem spot on, your readers would be more than interested in reading your solution.

4.    Write for Scanners – 90% of the web users don’t read the entire content. What they do is glance through the page, scan the title and headings, and click on a link that vaguely matches their search criteria. Therefore, use –

·         Headlines which best describe your content
·         Appealing Images which also communicate your message
·         Add a lot of easy-to-scan bulleted points
·         Indentation and page breaks wisely

5.    Serve Your Content on a Platter – Web users are spoilt for choice, and they can really afford to be lazy and not put in an effort to read your text. So, it becomes your responsibility to ensure that your text is easy to consume. Hint – presentation is the key.

·         Use captivating headings – H1, H2, H3, H4
·         Write small paragraphs – 3-4 sentences at a maximum
·         Write small sentences – 12-15 words on an average
·         Avoid jargons, complicated words and passive voice, as you may not really want them to sit with a dictionary while reading your page
·         Avoid redundant and generic lines

I can vouch from my experience that practicing these rules can help you get a better response for your pages. Give these rules a try, and comment below if you practice some other rules which have improved your web content and made it user-friendly. 

Love and Live, 
Neha Agrawal