Showing posts with label do what you love. Show all posts
Showing posts with label do what you love. Show all posts

Tuesday, 31 March 2015

Innovate Your Content Marketing Strategy with 4 R's Principle

[caption id="attachment_171" align="alignleft" width="300"]4 R's Principle-Writercommits Innovate Your Content Marketing Strategy![/caption]

"Content is the king", is something we all keep hearing lately; and to be honest, no content marketer or writer ever complains when someone repeats this fact to them! Content creators and not merely writers, they are the marketers turning brands into revenue generating machines with beautifully woven pearls of wisdom.

Like every marketer in the business, content marketers also need to constantly innovate their content strategy, which means creating new content. However, always remember that 'old is gold', and it makes more sense to infuse some freshness into the old content and give it a new lease of life, rather than working from scratch on an entirely new idea, which may take more time and efforts!

The trick lies in following 4 R's principle (this principle doesn't exist in the books, but is something I believe in, and follow, in short, coined by me)

4 R's Principle

Rebrand - I am sure you have heard of the phrase, "Old wine in new bottle", and that's exactly what you have to do! Stay updated, connect with the Gen Z, learn about their likes and dislikes, this will help you address your content to the newer audience and make your rebranding efforts a success.

Reuse – Ever wondered that your old whitepaper can be split into 4-5 distinct articles? Reuse your old content by rephrasing and repackaging it, and publish it across diverse platforms and social media.

Remodel – Are you inspired by a brand and their style, and wished you could do something like that? Here you go! Remodel your old content on the lines of something you fancy, you will get a brand new content flow that's an extension of your own style.

Relax - This is the last resort, when nothing seems to work. Take a break, go on a ride, do painting, fishing, or anything you are passionate about. This will give you a chance to unwind, and let your creative juices resurface. Then you will be able to plan for a complete overhaul or revamp of your content strategy from the square one.

Live and love,

Neha Agrawal

Sunday, 21 December 2014

Winners Never Quit. Really?

[caption id="attachment_140" align="alignleft" width="192"]Winners never quit Winners Quit, but they QUIT the WRONG STUFF at the RIGHT TIME![/caption]

I was fumbling through the pages, when I came across a headline, “Winners Don’t Quit”.

I was into this hibernation, where I had not posted anything on my blog for a long time, and if anyone asked me the reason, I had an excuse ready – “My hectic schedules are keeping me totally occupied, leaving me with no time to sleep, forget writing, life is tough, you know!!” And, trust me I used to say it with such a conviction that most of the people would fall for it.

And somehow, I had started believing in my own statement! I guess people rightly say that if you repeat a lie 99 times, at 100th instance you somehow start believing in it yourself!

So, this headline made me ponder.

Am I a LOSER? Am I more than busy than the busiest of the people in the world? Or am I being plain lazy? After all, I love writing, and how long can it take to write a few lines?

That’s when I determined that no matter what, I have to follow my passion, and shine above the cloud of laziness encircling my life. I decided to quit my laziness and become a winner again…

This thought made me realize something else as well. It’s not that winners never quit, they are humans and can fall at times. But, they know how and when to bounce back again by quitting the very reason that led to their fall.

Quit the very reason, person, or situation that is pushing you back and making you quit your dreams. Always remember, that nothing in the word is worth your dreams!

WHO SAYS QUITTING IS EVIL OR BAD?

If someone says Winners Never Quit, they are LYING.

Winners Quit, but they QUIT the WRONG STUFF at the RIGHT TIME!

Love and live,

Neha Agrawal.