Showing posts with label create magnetic content. Show all posts
Showing posts with label create magnetic content. Show all posts

Thursday, 16 June 2016

Tips to Extend Your Content’s Lifespan & Get Rid of Orphan Content

orphan content - writercommitsMost of us believe when we say that CONTENT IS THE KING!

That’s the reason why most of the organizations today, whether big or small, are under tremendous pressure to create more and more content than ever before. Instead of maximizing each content effort, marketers and businesses focus more on one-off content efforts catering to their current needs rather than looking for a long-term content ROI. Being stuck on a non-stop content generation treadmill, organizations tend to lose the wisdom, time, and resources to focus on existing content, which can be put to better use by re-purposing.

The flip side of all this labor that we don’t recognize is – generation of copious amounts of ORPHAN CONTENT!

So what is Orphan Content?

To put it into simple words, any piece of content left unused and unnoticed after its initial publication and promotion (may or may not) is known as Orphan content. Here are few characteristics of orphan content:

  • Like an orphan, your orphan content doesn’t have any internal or external links that can support it in the time of need

  • Like an orphan, your content doesn’t get any regular updates, making people forget its existence

  • Like an orphan, your orphan content isn’t invited to any social gatherings! Being not promoted or curated through social media, it soon becomes out of sight and out of mind


7 Tips to Get Rid of Orphan Content and Expand Your Content’s lifespan

All marketers, writers, and business owners will unanimously agree that reusing and repurposing an old content is far easier than generating an equally appealing fresh piece of content. If you believe that you had written a wonderful piece of content which worked wonders when it was first published, it’s time to ensure that it doesn’t become orphan, and is reused to increase its longevity and further generate ROI.

  1. Reschedule social media and newsletter promotions for any content you publish. Also, add it to your content promotion calendar to republish the link after few weeks so that the audience don’t forget about it. In case of email newsletters, suppress recipients who already opened it.



  1. Conduct regular content audit and update your content at regular intervals by adding most recent and relevant information.



  1. Use diverse media channels and platforms to infuse new life into the Orphan content. Republish your existing content by turning it into an infographic, PPT, Slideshare, image, video, etc. to generate eyeballs.



  1. Republish your blog post / content for appropriate audience at regular intervals. If you publish loads of content on a daily basis and your website has recently witnessed an upswing in online traffic, it’s the right time to republish your orphan content, so that new visitors who haven’t seen the old stuff can see it afresh. Also, it will be a great refresher for the existing clients.



  1. Hire a content curator who knows how to promote existing content, and different ways in which it can be done. Additionally, the person should have sound understanding of the market, audience type and their requirements, and content positioning.



  1. Repackage, curate, re-envision your existing content to transform it into something new by adding new text, process diagrams, workflow, statistics, charts, video, audio, and images, etc.



  1. Translate your existing orphan content to different global languages to expand its reach


Like children, your content also needs constant care and support to ensure that it exceeds expectations and brings in its true ROI. Try these 7 tips to give a new life to your orphan content and extend its lifespan.

Live and love,

Neha Agrawal

 

Sunday, 21 December 2014

Winners Never Quit. Really?

[caption id="attachment_140" align="alignleft" width="192"]Winners never quit Winners Quit, but they QUIT the WRONG STUFF at the RIGHT TIME![/caption]

I was fumbling through the pages, when I came across a headline, “Winners Don’t Quit”.

I was into this hibernation, where I had not posted anything on my blog for a long time, and if anyone asked me the reason, I had an excuse ready – “My hectic schedules are keeping me totally occupied, leaving me with no time to sleep, forget writing, life is tough, you know!!” And, trust me I used to say it with such a conviction that most of the people would fall for it.

And somehow, I had started believing in my own statement! I guess people rightly say that if you repeat a lie 99 times, at 100th instance you somehow start believing in it yourself!

So, this headline made me ponder.

Am I a LOSER? Am I more than busy than the busiest of the people in the world? Or am I being plain lazy? After all, I love writing, and how long can it take to write a few lines?

That’s when I determined that no matter what, I have to follow my passion, and shine above the cloud of laziness encircling my life. I decided to quit my laziness and become a winner again…

This thought made me realize something else as well. It’s not that winners never quit, they are humans and can fall at times. But, they know how and when to bounce back again by quitting the very reason that led to their fall.

Quit the very reason, person, or situation that is pushing you back and making you quit your dreams. Always remember, that nothing in the word is worth your dreams!

WHO SAYS QUITTING IS EVIL OR BAD?

If someone says Winners Never Quit, they are LYING.

Winners Quit, but they QUIT the WRONG STUFF at the RIGHT TIME!

Love and live,

Neha Agrawal.