Showing posts with label copywriter. Show all posts
Showing posts with label copywriter. Show all posts

Tuesday, 6 January 2015

6 Common Misconceptions about Copywriters

6-common-misconceptions-about-copywriters

What People Think Copywriters Do

  1. Copywriting is only about writing, and copywriters just write



  1. Copywriters write for websites, brochures, newspapers, magazines, Facebook, blogs, Twitter, Billboards, etc.



  1. Ability to advertise even the most boring product is the most important quality a copywriter can have



  1. Copywriters need to talk to diverse groups of people



  1. Copywriters use words to sell



  1. Copywriters create advertisements


What Copywriters Actually Do

  1. Copywriters use words, to make an idea come alive.



  1. Copywriters just need a medium to convey their thoughts, but they are not bound by any of those mediums!

  2. Understanding people and their emotions, is the most important quality that a copywriter has!



  1. Copywriters know how to find the right words that strike a chord among different ethnicities. It’s a different thing that they may not know how to speak different languages!



  1. Copywriters use words to create brands, and make people feel good about them!



  1. Copywriters create advertisements that connect with people; make them smile, cry, laugh, and beam with pride!


Words become potent in the hands of people who know how to use them. Use your words wisely.

Happy Writing!

Neha Agrawal.