[caption id="attachment_171" align="alignleft" width="300"] Innovate Your Content Marketing Strategy![/caption]
"Content is the king", is something we all keep hearing lately; and to be honest, no content marketer or writer ever complains when someone repeats this fact to them! Content creators and not merely writers, they are the marketers turning brands into revenue generating machines with beautifully woven pearls of wisdom.
Like every marketer in the business, content marketers also need to constantly innovate their content strategy, which means creating new content. However, always remember that 'old is gold', and it makes more sense to infuse some freshness into the old content and give it a new lease of life, rather than working from scratch on an entirely new idea, which may take more time and efforts!
The trick lies in following 4 R's principle (this principle doesn't exist in the books, but is something I believe in, and follow, in short, coined by me)
4 R's Principle
Rebrand - I am sure you have heard of the phrase, "Old wine in new bottle", and that's exactly what you have to do! Stay updated, connect with the Gen Z, learn about their likes and dislikes, this will help you address your content to the newer audience and make your rebranding efforts a success.
Reuse – Ever wondered that your old whitepaper can be split into 4-5 distinct articles? Reuse your old content by rephrasing and repackaging it, and publish it across diverse platforms and social media.
Remodel – Are you inspired by a brand and their style, and wished you could do something like that? Here you go! Remodel your old content on the lines of something you fancy, you will get a brand new content flow that's an extension of your own style.
Relax - This is the last resort, when nothing seems to work. Take a break, go on a ride, do painting, fishing, or anything you are passionate about. This will give you a chance to unwind, and let your creative juices resurface. Then you will be able to plan for a complete overhaul or revamp of your content strategy from the square one.