Friday, 6 February 2015
I really admire Mr. Steve Jobs. He was a man with a vision, who had the courage to think out-of-the-box, fight against all odds, and work towards realizing his dreams no matter how hard or unrealistic they seemed in the beginning.
I was reading about a man with one of the most creative minds in the history, and his one of the sayings left me intrigued -
“Your model for business should be ‘The Beatles’. They balanced each other beautifully, and the output in totality was better than the sum of the parts individually. That’s how a business should be.” – Steve Jobs
It made me realize how cleverly he explained us something that marketing books have been screaming all this long – “Great things in business are never done by an individual; they are done by a team!”
But, what fascinated me was his choice of the words to explain something that we already knew. His marketing genius can be understood by the fact that he related a boring marketing concept to Beatles, what people love, and instantly got his readers/listeners hooked.
That’s the power of words.
It’s time you stop calling yourself a ‘writer’. As, all we writers are essentially marketers having the power to sell even the most boring or uninspired ideas/products to the world. The only thing you need to do is choose the right words to make a difference.
Single alphabet means nothing; it’s standing in isolation seeking a purpose in life.
An alphabet gains significance only when it meets other insignificant alphabets, and together they have the capability to create History. Remember the age old saying - United We Stand, Divided We Fall?
So, what are you waiting for? You have it in you to give birth to an idea that can change the future of brands, and in turn change your lives as well.