Friday, 17 July 2020

Marketing is Not Just Selling, But Giving When Customers are Least Expecting

Lows are as much a part of our lives as the high tides, both make us grow strong and learn a thing or two. It’s human nature to seek comfort when we are down or have a need, but, it’s a bitter fact that you will find only a handful willing to help if you just contact them in distress.


Same applies in marketing. If you always bother to connect with your customers when you want something out of them, they will start ignoring you. No one wants likes the feeling of being used and approached only when in need. So, if you are used to just sending marketing and sales emails, it’s time to change your approach. Wish them on their birthdays, anniversaries, send them informative & DIY articles, give discounts, ask for their feedback, tell them that you value their association, ask them what they would want to hear from you.


Share goodness with your clients, and they will remember you in need!



There is no market for your sorrows in this world,

So, don’t advertise them.

Rather, try sharing your happiness with others,

You may be amazed by the number of takers!


Happy Learning, 

Neha Agrawal Singhal


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