Marketing is Not Just Selling, But Giving When Customers are Least Expecting
Lows are as much a part of our lives as the
high tides, both make us grow strong and learn a thing or two. It’s human
nature to seek comfort when we are down or have a need, but, it’s a bitter fact
that you will find only a handful willing to help if you just contact them in distress.
Same applies in marketing. If you always bother
to connect with your customers when you want something out of them, they will
start ignoring you. No one wants likes the feeling of being used and approached
only when in need. So, if you are used to just sending marketing and sales
emails, it’s time to change your approach. Wish them on their birthdays,
anniversaries, send them informative & DIY articles, give discounts, ask
for their feedback, tell them that you value their association, ask them what
they would want to hear from you.
Share goodness with your clients, and they will
remember you in need!
There is no market for your sorrows in this world,