Friday, 1 June 2018

3 Hottest Content Marketing Predictions for 2018 and beyond



Content marketing is ever-changing, and we are already half-way through the year 2018, so, without wasting any more time, let’s quickly unearth some important content marketing predictions which will help you reap the benefits in 2018 and beyond!
1.    Personalized Content Will Become a Necessity
You can no longer multicast same message to an entire list. Address specific user needs, preferences, and wants if you want your content to get noticed. Notice fellow writers - hyper-personalized content is the only way to draw more engagement and customer response and should be your top-most priority.
2.    Localized Marketing Strategies Will Flourish
Just like people prefer personalized messages, they are inclined towards more targeted and localized marketing campaigns rather than something which broadly applies to them.
3.    Influencer Marketing Will Continue to Yield Results
Many people prefer trying products recommended by their favorite influencers over the ones being advertised by random people. “Recommendations from people I know” is and will continue to be the hottest marketing trend this year and in 2019!

Adjust Your Content Marketing Strategy Now – 5 Tips That Have Worked for Me

It’s high time you respond to these content marketing trends to create an impact. Few things you should try are -
  • Create more targeted and specialized content
·         Create multiple pieces of different types of content in different formats for your marketing campaigns - articles, blog posts, case studies, whitepapers, infographics, pre-recorded videos, podcasts, etc.
·         Try Live video for better engagement
·         Try IoT enabled devices to distribute free content – Google Alexa or Amazon Smart Home
·         Follow the buyer’s journey to created customized ad campaigns and targeted ads
I firmly believe that all content creators are marketers, and if you want to keep pace with your peers, deliver the best ROI, and avoid getting lost in the crowd of other content marketers, you need to act now.

These tips have worked wonders for me, hope it does the same for you. Give it a shot and let me know what you think of these tips.
Happy Blogging!

Love and live,
Neha Agrawal

About the Author: A wordsmith and a storyteller who fell in love with information technology and did masters in computer applications, only to go back to her first love, writing! She is among the privileged few who know how to think and ink; loves her craft only second to her lovely daughter. Her friends and family love her funny side, which acquaintances seldom get to witness.